Tech Sales Interviews: Why They Ask Certain Questions & How to Stand Out

If you’re looking for an exciting and rewarding career path, you should consider tech sales. This is the process of connecting customers with technology that can help them solve specific problems or meet specific challenges.

As a tech salesperson, you’ll be responsible for helping individuals and businesses find the right technology solutions for their needs. You may be selling hardware, software, IT services, or any other type of technology product.

You’ll be the one connecting the customer to the technology they need to make their lives easier. The average salary in tech sales is $76,000 per year, and it’s possible to make even more money as your career progresses.

So if you’re looking for a great job that can help you make a difference, tech sales might be the right fit for you.

5 Technical Sales Interview Questions + How to Answer Them

Before you go into a technical sales interview, it’s important to be prepared with the right answers. Here, we’ll discuss five of the most common questions asked during a technical sales interview and how you should approach them.

It’s essential to be ready with thoughtful and specific answers that demonstrate your knowledge and skills. Be sure to talk about your experience, highlight successes, and have examples to back up your answers.

Additionally, take time to practice your responses for each question so you can confidently answer them in the interview.

With the right preparation, you can show an interviewer that you are the best candidate for the job.

Question 1: What do you know about our product?

When you’re asked about your knowledge of the company’s product, it’s important to show that you’ve done your research.

Please describe what you know about the product, what makes it unique, and how it solves customer problems.

Make sure to avoid generic sentences and focus on the specifics of the company and its products. Additionally, explain what you would do differently or better than the current product.

Showing that you can think critically about the product and make meaningful improvements is a great way to stand out in a tech sales interview.

Question 2: How do you handle a customer who is not satisfied?

When preparing for a tech sales interview, it’s important to practice answering questions that specifically relate to customer service. That includes questions about how you would handle a customer who is not satisfied.

The best way to answer this question is by describing a specific situation where you were able to resolve a customer’s issue in a way that left them feeling heard and respected.

Explain the steps you took to understand the customer’s needs and how you developed a solution that met their expectations. This demonstrates your ability to listen actively, problem-solve, and stay calm under pressure – all of which are essential skills for tech sales professionals.

Question 3: How do you explain a complicated concept to a customer?

Question 3 is an important one, as it demonstrates your ability to communicate complex concepts in a way that’s easy to understand.

Your answer should show that you have a deep understanding of the product and its features, as well as the ability to explain them in plain language.

Be ready to explain how you’d break down a difficult concept into smaller, more manageable parts and use visual aids or other techniques to help the customer understand more easily.

Demonstrate that you can adjust your approach depending on the customer’s level of technical knowledge, and show that you’re patient and eager to help customers learn.

Question 4: What strategies would you use to close a sale?

When it comes to closing a sale, it is important to be able to demonstrate your ability to think on your feet, come up with creative solutions, and remain persistent in the face of rejection. During the interview, explain your approach to closing a sale.

You should also talk about any techniques you have used in the past that have been successful. Furthermore, emphasize your willingness to learn new strategies and techniques as the market and industry evolves.

Showing your enthusiasm and desire to stay on top of trends will demonstrate to the interviewer that you are an adaptive individual who will be able to thrive in a fast-paced sales environment.

Question 5: What makes you the best candidate for this position?

When answering this question, it’s important to demonstrate your knowledge of the industry and the position. Explain why you are the best candidate for the job in terms of your skills, knowledge, experience, and aptitude.

Showcase how your unique combination of traits makes you an ideal choice for the role. Be sure to highlight any relevant qualifications and successes in your past sales experience. Also, be sure to emphasize your initiative and willingness to learn.

The interviewer wants to know that you’re passionate about the industry and willing to go the extra mile to ensure success.

How do I prepare for a tech sales interview?

Preparing for a tech sales interview can seem daunting, but it doesn’t have to be. With the right mindset, you can make a great impression on the interviewer and increase your chances of landing the job. Start by researching the company, so you understand their products and services.

Then, practice talking about your experience, skillset, and passion for sales in a way that stands out. Finally, rehearse answers to common interview questions and prepare stories that demonstrate your ability to handle customer objections and close a sale.

With these steps in mind, you’ll be able to confidently showcase your strengths and make a lasting impression on the interviewer.

Start with an Interesting Personal Tidbit

Starting with an interesting personal tidbit is a great way to make a good first impression. It gives interviewers a chance to get to know you as a person and understand why you’re interested in the field. Explain why you chose sales as a career, and what sets you apart from other applicants.

Share a story about something you learned in school or in the workplace that made you realize this was the career for you. Show your enthusiasm for the industry and your willingness to learn and grow.

Demonstrate your communication skills, and focus on how you can bring something different and unique to the table. By giving interviewers an insight into your personality, they can see that you are passionate, driven, and have the skills necessary to be successful in a tech sales role.

Explain Why You Chose Sales

If you’re preparing for a tech sales interview, you’ll want to be ready to explain why you chose the sales field. It’s important to demonstrate that you understand the qualities that make the industry unique and that you have a passion for the profession.

You can do this by talking about your experience in the industry, what skills and traits you bring to the table, and how you can contribute to the company’s success.

When discussing why you chose sales, be sure to emphasize your dedication to learning and your ability to stay up-to-date on the latest trends and technologies.

Showcase your enthusiasm for the field and highlight how your experience and skill set make you an ideal fit for the job.

Demonstrate Your Communication Skills

When preparing for a tech sales interview, it’s important to demonstrate your communication skills. Employers will want to know that you’re able to articulate complex topics in an understandable way and build relationships with customers.

To demonstrate excellent communication skills, be prepared to answer questions like “What are your verbal and nonverbal communication skills?” and “How do you explain a complicated concept to a customer?” Be sure to provide specific examples of how you have used your communication skills to close sales or solve customer issues.

Additionally, provide details about how you handle difficult conversations and show how you can build strong relationships with customers. Being able to communicate effectively is essential in a tech sales role, so make sure that you emphasize this in your interview.

Talk About What Sets You Apart

When it comes to tech sales interviews, it’s important to have a response that stands out from the competition. The interviewer may ask “What sets you apart from other candidates?” to learn more about what qualifications you value most in yourself. It’s important to be able to articulate your unique skills and abilities, as well as why they make you the best candidate for the job.

Think about the qualities that make you special, such as an ability to think outside the box or a knack for quickly grasping complex concepts. You should also be able to explain why these qualities make you a great fit for the sales role in particular.

Ultimately, the goal is to be able to demonstrate how you can bring something different and valuable to the position.

Show Your Passion for the Industry

It’s important to show your passion for the industry when interviewing for a tech sales role. Explain what you find most interesting about the industry, research the company and its products, and discuss any special skills you have that can help you excel in a tech sales job.

Showing that you’re passionate about the industry and have a good understanding of the company will help make you stand out from other candidates.

Additionally, employers want to know that you’re motivated by something more than money, so be sure to share your motivation and ambition as it relates to sales in the tech industry.

Be Prepared to Discuss Specific Qualities of the Industry

It’s important to be prepared to discuss the specific qualities of the industry you’re applying for. Tech sales is a competitive market, and you’ll need to be able to demonstrate your understanding of the industry and what sets you apart from other candidates.

Think about the qualities that make tech sales unique—like the fast-paced nature and the ability to understand complicated concepts—and explain why those qualities interest you.

Additionally, be prepared to discuss strategies you would use to close a sale, as well as how you handle customer dissatisfaction. By demonstrating your knowledge of the industry and its qualities, you can show the interviewer that you are the best candidate for the job.

Explain How You Can Bring Something Different

When asked why you want to work in sales, it’s essential to provide an answer that reflects your commitment to the industry.

An effective way to do this is by emphasizing how you can bring something different to the organization.

Ask the interviewer about their previous experiences with similar products, and highlight how your product adds value in a way that competitor products don’t. Demonstrate your ability to think outside the box and come up with creative solutions to problems.

Employers want someone that can bring something different and that is why they ask you this question. It can be phrased as ‘What sets you apart from other candidates for this role?’. Be prepared to answer this question with a well-thought-out response.

Showcase your unique skills and experiences that make you stand out, such as your knowledge of particular software or expertise in customer service. Show that you have what it takes to excel in a sales role and be the best candidate for the job.

Emphasize Your Initiative and Willingness to Learn

When interviewing for a technical sales role, it’s essential to demonstrate your initiative and willingness to learn. It’s important to express your enthusiasm for the industry and to emphasize that you are committed to continuing to grow and develop as a professional.

Showcase your dedication to long-term growth, and provide examples of times when you have taken initiative and proactively sought out new knowledge and skills.

Highlighting instances where you have gone the extra mile in order to stay up-to-date on industry trends can help make a strong impression on hiring managers.

Ultimately, they want to see that you are passionate about the field, and that you are willing to go the extra mile in order to succeed.

Written by Andrew Lim

As editor at, Andrew is passionate about journalism and dedicated to accuracy and fairness. He works closely with his team to create high-quality content on a range of topics including politics, business, and technology. Andrew has a bachelor's degree in journalism from UCD and extensive experience as a journalist covering a variety of topics.

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